Referral-Based Marketing Strategy for Healthcare Providers

If you need to increase your patient load, but have little or no marketing budget, this course is for you. 

TARGET AUDIENCE

• Busy Medical Professionals
• Providers
• Program Directors
• Clinic Owners and Managers
• Healthcare Marketers

COURSE OVERVIEW

This course is designed to teach busy medical professionals, providers, and program directors the strategies behind effective referral-based marketing. This comprehensive five-part course will teach you everything you need to know about referral marketing and provide you with the knowledge, skills, and templates to be successful at generating new business for your clinic.

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COURSE OVERVIEW

This course is designed to teach busy medical professionals, providers, and program directors the strategies behind effective referral-based marketing. This comprehensive five-part course will teach you everything you need to know about referral marketing and provide you with the knowledge, skills, and templates to be successful at generating new business for your clinic.

Learning Modules:

• Marketing Foundations for Clinic Directors

• Finding and Establishing a Referral Relationship

• How to Make it Easy to Refer

• Nurturing the Referral Relationship

• Measurement and Expectations

Video Lesson 1: Marketing Foundations for Clinic Directors

• This presentation is meant to provide you with a foundational understanding of organic marketing.

• Gain an understanding of marketing and sales fundamentals to build referral partners for your clinic. 

Video Lesson 2: Finding and Establishing a Referral Relationship 

• Understand how to research potential referral partners.

• Learn best practices for establishing a new referral relationship.

• MATERIALS: You will be provided with a customizable email copy and LinkedIn message to a new potential referral partner.

Video Lesson 3: How to Make it Easy to Refer

• Once you’ve established the relationship, it is important to make it easy to refer. 

• Learn best practices for how to make your clinic referrable.

• MATERIALS: You will be provided with a customizable email copy to encourage referrals.

Video Lesson 4: Nurturing the Referral Relationship

• How often should you contact? What should you say? Get answers to these core questions.

• Learn how to develop a reciprocal relationship to gain more referrals.

• MATERIALS: You will be provided with a customizable email copy to encourage referrals.

Video Lesson 5: Measurement and Expectations

• Get a clear understanding of how to measure your marketing effectiveness and fine tune your process.

• Learn about the time investment required and expected results.

• MATERIALS: You will be provided with a customizable spreadsheet for tracking your marketing effort effectiveness. 

About the Instructor

Melissa Barker is a marketing consultant, founder of Strategy Now LLC, and trailblazer in the field of digital marketing, as the author of the first college textbook on social media, “Social Media Marketing: A Strategic Approach.” It has been translated into four languages and sold 50,000 copies worldwide. Melissa has spent a decade helping medical professionals (physicians, naturopaths, chiropractors, and more) and technology companies with marketing strategy. Melissa specializes in organic marketing strategies, specifically, referral-based marketing. Over the past five years, 80% of Melissa’s client based has come from referrals. She now teaches her signature strategy to clients with little-to-no marketing budget as a way of generating qualified leads and new business. Melissa holds an M.B.A. from Willamette University and a B.A. in public relations from Gonzaga University.